How to get your first clients as a fashion stylist | Marketing tips for stylists

So, you’re diving into the world of fashion styling and wondering how to snag your first client? I've got you covered. As someone who's been in your shoes, I’m excited to share some tips that really helped me when I was starting out.

First things first, you need to get into the headspace of your potential clients. It’s not just about what you think looks good; it’s about what they need. Are they struggling to find outfits that fit their body type or make them feel confident? Maybe they need help dressing for a corporate job or a busy lifestyle. Figure out who you want to style—whether it's women in their forties, Gen Z trendsetters, or professional women who need to look sharp at work. Narrowing down your niche makes it easier to tailor your services and speak directly to those potential clients.

Build a Killer Portfolio

Start putting together a portfolio that shows off your styling skills, especially for your chosen niche. Collaborate with local photographers, models, and makeup artists to create stunning styled shoots. Not only will this make your portfolio shine, but it will also help you network with others in the industry.

Get Social (Media)

Instagram and Pinterest are your best friends here. Post your work regularly, use relevant hashtags, and engage with your followers. But remember, it’s not all about you. Show how your styling can solve problems and make life easier for your clients. Highlight transformations and success stories to really draw people in.

Offer Free or Discounted Services

At the start, it’s super helpful to offer your styling services for free or at a discounted rate. Style your friends, family, or even local influencers who can spread the word about your work. This will give you real-life experience and help build your client base.

Create a Professional Website

Think of your website as your digital business card. It should feature high-quality images of your work, client testimonials, and an easy way for potential clients to get in touch with you. Consider adding a blog where you share fashion tips and styling advice to show off your expertise.

Network, Network, Network

Get out there and mingle! Attend fashion events, industry meetups, and any networking opportunities you can find. Building relationships in the fashion community can lead to referrals and collaborations, which are gold when you’re starting out.

Tap into Emotions

People don’t always know what they want until they see it. Use before-and-after photos and client testimonials to showcase your talent. Understand your clients' emotional needs and show empathy. If you can tap into their body image issues and mindset problems, you'll create a deeper connection and trust.

Package Your Services

Make it easy for clients to understand what you offer. Create service packages that are seamless and straightforward. Instead of constantly selling yourself on social media, focus on creating demand by addressing your clients' needs through engaging content.

Think Long-Term

Fashion isn’t just about trends; it’s about building a wardrobe that fits your client’s lifestyle. Offer honest advice that lasts beyond the latest trends. This will help you build a loyal client base that trusts your expertise.

Watch my video all about this ⬇️