We all have started from 0, right? We learned to walk, talk, have an opinion, thoughts, feelings, hate, beliefs from something that we saw in someone else or we were taught… But have you stopped to think what's the ROI if no one knows you? Grab your headsets and let’s find out!
As we stepped into the real world to work, there were certain things we still didn't know and we had to learn them. But we always wanted something in return, like the ROI (return on investment) or the EPL (earning per lead), or the KPI (key performance indicators). We want success, money, leads so we grow our business.
When I began my social journey I had no followers...
Facebook no followers
Instagram no followers
Twitter no followers
YouTube no followers
LinkedIn no followers
Pinterest no followers
I didn't know how to upload a video, or take a selfie, create a pin, share an article, how to create a post on canva, or how to edit a video (I still don't)…
I didn't know any of that... But I did have a commitment to grow my finances and my business…
And if you want to grow your finances
Attention is the doorway, the entrance to where you want to go...
I recently heard Grant Cardone say…
You want to go to heaven??
I want to go to heaven…
Well to get to heaven you need to die…
Ain't that simple??
And most people don't want to die, but they have to go to heaven…
Most people, me included… we want money, sales, revenue…. But they are not willing to get the attention…
They are not willing to do what it takes, including spending money…
And I want to tell you…
If you want to change your financial condition the first thing you need to do is market in the marketplace so that you can create a lead...and not worry if there’s ROI or not…
Its so ridiculous that people say
What’s the ROI
What’s the ROI if nobody knows you??
What’s the ROI if i don't know your name, your company, don't know what you do? Your service, your product, where your location is??
In today's world, the best product does not win today… it's the best known product that wins…
You think Starbucks sells the best coffee?? Nope they don't… but they are everywhere… they are convenient, you always close Starbucks… well except in Italy until 2018 where they have to give in… and they opened their first Italian store in Milano, and people queued for 3 hours just to try what the rest of the world was raving about...
And i can tell the story of many more big brands and little brands… but the point is that
The truth is that you don't need to have gazillion followers, you don't have to write long emails every week… you don't have to post every single day, you don't have to jump up and down and feel silly doing TikToks or reels…
What you do need is that whatever you’re selling, whether its a product or service… is to do it consistently… but most importantly you need to promote it, you need to share it everywhere…
It's not enough to post and not promote it
It's not enough to write a blog post on your website, if you don't promote that blog post…
It's not enough to create a YouTube video if you don't share it with your customers
It's not enough to do a podcast, store it on your website and no one knows about it...
It’s not enough to have a business and not have reviews on google… and share what people think of your business… or worse yet… not asking your customers to review it!!
I’m not telling you to go right now to go and create a Facebook or google ad…
But if you calculate the amount you could spend, versus the return of attention, exposure, visibility you can get for more business deals, potential leads… where you’re creating more awareness for your business… would you consider it??
I hope you do! Because I’m pretty sure what you’re doing, what you’re selling is unique to you, and if you don't that’s unique, then make it unique!!
You don't know how??
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